Digital & Physical Touchpoints Playing Nicely

It’s interesting to watch more and more online/e-commerce businesses branch out into the physical world.  Did it all start with E-Trade opening branches?  Maybe it was Warby Parker or Bonobos?  Even Google opened a branded store in London to sell its physical devices – smartphones, Chromebooks.  Might we see Google open up a dealership in the next decade to sell driverless cars?  

Amazon is even taking a leap into the physical world. Check out how Amazon is apparently taking a page from Walmart’s playbook in this Quartz article.  Click Here – Quartz.  Jeff Bezos also stated at Amazon’s annual shareholder meeting that it plans to open new brick-and-mortar stores. Click Here – The Verge   

Whatever happens next one thing is for sure – online companies are bridging and fusing the digital and physical divide.   

Your customized thinkTrendless strategic CX instrument can help you identify the physical and digital touchpoints to transform the way you do business with your customers. 

Visit to learn more.