Part 2: Digital & Physical Touchpoints Playing Nicely

Image: shutterstock

Image: shutterstock

When I wrote two weeks ago, “whatever happens next one thing is for sure – online companies are bridging and fusing the digital and physical divide,” I wasn’t expecting to hear this today.  According to Business Insider, Amazon is doubling down on retail stores with plans to have up to 100 pop-up stores in 2017.  

Amazon’s pop-up stores cater to a very important physical touchpoint – allowing customers to experience its devices including the Echo, Fire TV, Kindle, Fire Tablets and even the Dash Button.  Interestingly, I noticed in one of the pictures a display that states, “borrow a device to take with you.”  What better way to engage customers with your products then allowing them to do a dry run before committing to a purchase.  That’s CX gold!  Don’t forget the ultimate hook here – the majority of these devices link you back to Amazon’s online services.  Amazon even launched a new page dedicated to its new pop-up stores (Click here). 

There’s not an Amazon Pop-Up in Chicago yet, but I’ll be there when it opens or visiting one in another city.

Your customized thinkTrendless strategic CX instrument can help you identify the physical and digital touchpoints to transform the way you do business with your customers.  Visit to learn more.

thinkTrendless, Jeff