When I wrote two weeks ago, “whatever happens next one thing is for sure – online companies are bridging and fusing the digital and physical divide,” I wasn’t expecting to hear this today. According to Business Insider, Amazon is
Digital & Physical Touchpoints Playing Nicely
It’s interesting to watch more and more online/e-commerce businesses branch out into the physical world. Did it all start with E-Trade opening branches? Maybe it was Warby Parker or Bonobos? Even Google opened a branded store in London to sell its physical devices – smartphones, Chromebooks. Might we see Google open up a dealership in the next decade to sell driverless cars?