Digital & Physical Touchpoints Playing Nicely

It’s interesting to watch more and more online/e-commerce businesses branch out into the physical world.  Did it all start with E-Trade opening branches?  Maybe it was Warby Parker or Bonobos?  Even Google opened a branded store in London to sell its physical devices – smartphones, Chromebooks.  Might we see Google open up a dealership in the next decade to sell driverless cars?